Interactive Corporate Diary

Making a fun and inspirational corporate diary for Nissin’s employees

We had helped Nissin Cupnoodles establish themselves on Instagram as a current and Gen Z brand. But how does this personality translate outside of social media?

For the 2025 edition of their annual corporate diary, they wanted us to showcase six “Changemakers” who transformed the world by fighting for a social cause.

Turning real lives into simple, 100-word stories with a beginning, middle and end was definitely a challenge. After thorough research, I singled out moments from their lives that formed a clear narrative, and with a little bit of artistic liberty, put myself in their shoes to infer their feelings in different situations.

With the help of the design team, I came up with interactive elements like pull tabs and flap lifts for each of the changemakers.

The result was a set of interactive stories that remained engaging without losing their gravitas.

Driving Change with Print Innovation

Schneider Electric Newspaper Ad

Schneider Electric was driving sustainable transformation in manufacturing through its Green Yodha program. But real impact demands collective action.

So we created a print campaign aimed at C-suite leaders across large organisations, encouraging them to bring the Green Yodha pledge into their own workplaces, positioning sustainability and growth as goals that can move forward together.

Option 1

We transformed the newspaper ad into a sensory experience using a fragrance strip infused with petrichor, the smell of the first rain. The familiar scent introduced an immediate emotional connection to nature, encouraging business leaders to take the Green Yodha pledge

Option 2

We used an interactive flap to mirror the false choice businesses often make between growth and sustainability. Readers first encountered the question, “Growth or Sustainability?” and, on opening the flap, revealed the answer: Green Yodhas don’t have to choose.