Nothing is boring.
A lesson in writing and strategising for fintech
Brands: Bharat Connect, Razorpay, KreditBeeLike everyone else, I groaned when I was given my first fintech brand to work on. “It’s so dull, the clients are so rigid, I want to work on something fun,” the complaints were endless. But I am a better writer and a more understanding person for having worked with fintech brands.I learnt that it was my duty to make content interesting and to simplify complex subjects so that they are engaging and easy to digest.Eventually, I grew to enjoy the challenge of meeting multiple requirements while still maintaining the audience’s interest. Here are some of my favourite ways to do so:
Hop on a trend
Add an interaction
Provide proof
Be educative
Hop on
a trend
Address a problem
Get a founder to speak from the heart
Reel ‘em in with a hook
Speak from the heart
Gameify it
Show the team
Next ProjectGet in TouchNothing is boring.
A lesson in writing and strategising for fintech
Brands: Bharat Connect, Razorpay, KreditBee
Like everyone else, I groaned when I was given my first fintech brand to work on. “It’s so dull, the clients are so rigid, I want to work on something fun,” the complaints were endless. But I am a better writer and a more understanding person for having worked with fintech brands.
I learnt that it was my duty to make content interesting and to simplify complex subjects so that they are engaging and easy to digest.
Eventually, I grew to enjoy the challenge of meeting multiple requirements while still maintaining the audience’s interest.
Here are some of my favourite ways to do so: